What is “Athleisure”?

Athleisure & BK Variety

Athleisure… what does it mean?  Where did the term come from?

According to Wikipedia, athleisure is described as “a type of hybrid clothing, is a fabricated style of clothing typically worn during athletic activities and in other settings, such as at the workplace, at school, or at other casual or social occasions. Athleisure outfits can include yoga pants, tights, sneakers, leggings and shorts, that “look like athletic wear”, characterized as “fashionable, dressed up sweats and exercise clothing”. The idea is that gym clothes are supposedly making their way out of the gym and becoming a larger part of people’s everyday wardrobes.”  In a nutshell, “athleisure” clothing is comfortable, multi-use apparel that is becoming the go to style for many people.

Believe it or not, athleisure has been around for over 30 years!  The term was originally coined back in 1979 when the publication Nations Business used it to describe apparel for those who want to look athletic.  From there, athleisure apparel was on it’s way from not only helping people “look athletic”, but actually serving an athletic purpose.

Today, this style is apparel is booming with options.  You can find athleisure-wear in many of our department stores, and there are many private brands too.

We at BK Variety are excited to be expanding our offering to bring you our own brand of athleisure apparel!  Our line “…andGo” will be on the market soon, and you can check it out at …andGo.  Stop in and find your new favorite outfit today!

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